“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”

Seth Godin

“The greatest glory in living lies not in never falling, but in rising every time we fall.”

Nelson Mandela

Hullo Creative Studios

“The way to get started is to quit talking and begin doing.”

Walt Disney

“When quitting is done correctly, it isn’t giving up – it’s making room for something better.”

Adam Smith

More info

My name is Johan van 't Hul and I live in Heerenveen with my wife and 2 children. During my studies at the HKU and especially after my first job (online producer at Jetix / Disney) I wanted to start my own business. My adventure as a freelancer started during that time and after more than 10 years I can look back on many fun and interesting experiences. Something that I learned a lot from and that I can recommend to others.

I recently started something new with my wife: Have self-designed sustainable wooden toys made and sold with the brand “Znoet". If possible, wooden games with an educational twist. Unfortunately, many toys are made from brightly colored plastic parts. We think this is a shame and bad for the environment. That is why we want to counter this by making exclusive sustainable wooden toys that also look great in any interior.

Different parts to play as a freelancer / entrepreneur

If you are working as a freelancer or an entrepreneur, you have a lot of different roles to fill. Especially in the beginning, where you still have to do a lot yourself. You are your own designer, manager, accountant, marketing expert and much more! For me it was a huge learning process, but it gave me the feeling that I was finally in control.

hullo - rol marketing expert


hullo - rol manager


hullo - rol boekhouder


hullo - rol ontwerper


Case studies


The tools I am using

Every project is different and requires different apps (software programs) to work with. Through online tutorials I taught myself all the apps I work with. Below a small overview of the apps I use the most:



After Effects

3D Design/Animation

Recent blogs


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A fresh start

It was time for spring cleaning again. A new [...]