More info
My name is Johan van 't Hul and I live in Heerenveen with my wife and 2 children. During my studies at the HKU and especially after my first job (online producer at Jetix / Disney) I wanted to start my own business. My adventure as a freelancer started during that time and after more than 10 years I can look back on many fun and interesting experiences. Something that I learned a lot from and that I can recommend to others.
I recently started something new with my wife: Have self-designed sustainable wooden toys made and sold with the brand “Znoet". If possible, wooden games with an educational twist. Unfortunately, many toys are made from brightly colored plastic parts. We think this is a shame and bad for the environment. That is why we want to counter this by making exclusive sustainable wooden toys that also look great in any interior.
Different parts to play as a freelancer / entrepreneur
If you are working as a freelancer or an entrepreneur, you have a lot of different roles to fill. Especially in the beginning, where you still have to do a lot yourself. You are your own designer, manager, accountant, marketing expert and much more! For me it was a huge learning process, but it gave me the feeling that I was finally in control.

MARKETER

THE BOSS

ACCOUNTANT

DESIGNER
The tools I am using
Every project is different and requires different apps (software programs) to work with. Through online tutorials I taught myself all the apps I work with. Below a small overview of the apps I use the most:
Photoshop
Photo-editing
Illustrator
Design/Print
After Effects
Video-editing
Blender
3D Design/Animation
Recent blogs
Non-Destructive
A 'Non-Destructive' workflow in Photoshop means you are making adjustments to [...]
A fresh start
It was time for spring cleaning again. A new [...]